Marketing is often one of the first things to go when the economy takes a turn for the worse. Many executives think they can’t justify the…
Where good ideas find you
External vs Internal Marketing Team: Which is Right for Your Business?
At some point in every business’s life, it must make the tough choice between an in-house marketing team or an outside marketing agency. Navigating this difficult…
Free Marketing Tools To Jumpstart Your Campaign
Ready to get in the mix and capture some attention? You need the right digital marketing tools. If you’re planning an extensive campaign — or even…
Benefits of Remarketing: Re-Engaging Customers for the Long Term
A valuable and underutilized tool in digital marketing used to re-engage online customers is remarketing. Remarketing is a powerful marketing channel that can be used to…
Harness Digital Marketing for Hiring and Retention
While traditionally, digital marketing is thought of as a method to attract new customers to your site, generate leads, and increase brand awareness, it can also…
How Site Speed Affects your Bottom Line
Your website speed affects your bottom line, whether you know it or not. A slow website can impact how many people you reach and your number…
What is Geofencing?
Geofencing refers to location-based marketing that lets you target smartphone users in specific geographic locations through mobile apps and web pages. Geofencing uses GPS or RFID…
What is GA4?
GA4 is the newest Google Analytics version that replaces the GA3 or Universal Analytics (UA) property type. Whether you like this update or not, GA4 is…
The Importance of Owning Your Site
A brand new website for your business is a considerable expense. As such, you need to know that you’re spending your hard-earned money wisely. When you…
Hosting is One Essential Website Feature You May Be Overlooking
When troubleshooting or analyzing your website’s performance, a key element you may not consider is hosting. However, you really should — it can play an essential…